Ready-to-wear or “fast fashion” produces a significant amount of waste, a large portion of which ends up in landfill. Creating high-quality garments that aremade to order and made to last is oneof the key ways we help make the planet a better, more sustainable place to live. Our garments avoid overproduction wastefulness. We aim for natural fibres during production, cut on demand and design to be worn and re-worn.
WE BELIEVE IN NATURAL FIBRES
The greatest impact on the environment comes from the materials we source. That is exactly where we have directed our attention and why we strongly believe in using natural, renewable materials, such as wool and cotton, produced in the fairest way possible. You will notice, we are gradually shifting towards certified fibres. Our first batch is featured in our 365 shirting collection, with the introduction of new natural fibres, including lyocell and organic cotton. The raw materials we source will be certified and verified by reputable organisations, such as GOTS or RWS Responsible Wool, for having been produced with a lower impact on both animals andthe environment.
Organic cotton is grown without the use oftoxic pesticides or fertilizers as well as being produced using methods that have a low impact on the environment and help maintain soil fertility. From farm to fashion, third-party certification organisations verify that our producers follow these standards.
Along with our commitment to natural and more sustainable fibres, we will be phasing out our use of synthetic materials. During the washing process these textiles can often shed pieces of microplastic too small to be filtered by washing machines. These pieces end up in the ocean contributing to microplastic pollution, which is extremely harmful to the aquatic environment. We are dedicated to using virtually no synthetic fibres, only ingarments that are not washed frequently or when necessary for functional purposes. In instances where it’s unavoidable,say for example our water-repellent coats, we will aim to userecycled options.
Sourced from Lenzing, an innovative leader in sustainable textiles, Tencel™ Lyocell is made from the pulp of trees and manufactured in an environmentally sound ‘closedloop’ process. More than 99% of the solvent is reused, ensuring your garments do not contribute to an adverse impact on the planet.
After calculating how much CO2 is created in the production of a single garment, we realised transportation is just a slice of our emissions and far from our most impactful area. Regardless, we see a significant opportunity to reduce our footprint.
We are commited to only be packaging when necessary and avoiding the use of plastic. When plastic is absolutely necessary, we will opt for recycled options. Our POS materials will also be redesigned for optimal printing on recycled and certified materials.