Neuono is the newest brand in the THDR Group, and it launched on 9 June 2025 at London Tech Week. It has been described as the world's first AI led fashion label. Since the launch it has been covered on Sunrise on Channel 7 and by Forbes Australia.
The short version of what it does: you upload a selfie and start shopping, except the clothes do not exist yet.
How it works
The app reads your physical characteristics, your style preferences and what is happening in fashion at the moment, and generates garments from that. You type a prompt, something like "launch party dress" or "beach wedding outfit", and it designs against it, presenting the result on a model built to mirror your own characteristics rather than a studio one.
From there you refine. Colour, silhouette, length, whatever is not right. Then you complete a body scan so the garment can be cut to you, place the order, and it is manufactured and delivered.
The measurement part
The scan is the piece that connects Neuono back to what we do here. A front and a side capture produce a personal size, which the company puts at 97.5% accurate. That replaces the small, medium and large problem entirely, and it is the same underlying idea as the Pocket Tailor: get the measurements right on a phone and the rest of made to measure becomes possible at a distance.
The app is on Google Play and the Apple App Store.
Every THEODORE garment is cut to your own measurements. Book an appointment at the studio, at a touring fitting, or over video.